Business Strategy
Revenues from the address book service will be generated by charging a combination of monthly subscription and metered access fees. Other sources of revenue include transaction share arrangements and usage fees for integration into address book services. Advertising on the web access site will also provide a modest stream of revenue.

The company’s sales strategy is to create distribution partnerships with wireless infrastructure providers, leveraging those companies’ deep sales and support relationships with wireless carriers. Channel relationships with portal providers are also planned.